It is not the advert. It is the level.
Anyone can run a campaign. Fewer can build the thing that is still paying you in ten years. Cabanga 360 works on the long line - platform, campaign and placement designed to compound rather than spike.
- Cabanga 360 is a pan-African marketing, advertising and communications agency, operating from Botswana across Southern Africa since 2017.
- We do four things: decide what the work must achieve, make it, place it, and prove whether it moved the number.
- Fifteen client accounts are published in full, each stating openly whether it was served freelance, in an employed role, or as an agency engagement.
- Advertising can also be placed directly across twelve regional magazine editions circulating in twenty-four African countries.
This is not
for everybody.
Every trade has three levels. The apprentice is still learning what the tools do. The journeyman has served the time, works to a standard, and can be trusted with the job unsupervised. The master sets the standard everyone else works to.
Cabanga 360 works at journeyman level and above. With people who are past experimenting, who know roughly what they are doing, and who now want the thing built properly by somebody who has served their own time. None of what follows is a judgement of anyone. It is a saving of your afternoon and ours.
- The business already works and you now want it to compound rather than spike.
- You can give a quarter to something designed to still be paying in ten years.
- You would rather be told plainly what is broken than be agreed with.
- You take your budget seriously, whatever size it happens to be.
- You want one person accountable for the whole thing, by name, in writing.
- Price is the only column you are comparing.
- You need it live this week and forgotten the week after.
- You want it done exactly as instructed, with no argument from us.
- You are still testing whether advertising works at all. That is a different and much shorter conversation.
- You want a logo and nothing standing behind it.
Needing a proper site quickly and priced accordingly is a real need, not a lesser one. Our own studio, in3Days, builds and delivers a complete site in three working days from P2,479. Same house, different job, no hard feelings and no lecture.
If you read the left-hand column and recognised yourself, keep going. Everything below this line is written for you.
Six doors,
one agency.
| What you are dealing with | Start on | What you leave with |
|---|---|---|
| You know the outcome you need but not the work | Start Here | A shape of work and an indicative figure |
| You already know the capabilities you want | Start Here, capability picker | Those capabilities translated into one engagement |
| You want to see whether we have done it before | Portfolio and Industries | Fifteen accounts and fifteen sectors, capacity stated |
| You want to buy magazine advertising directly | Ad Placement | Units, rates and the specification PDF |
| You have a brief written already | Brief Us | A written answer, usually within one business day |
- Describe the situation in your own words on Start Here, and let the builder translate it into a shape of work.
- Pick the capabilities you already know you want, and let us tell you what they add up to.
- Write the brief and send it, if you would rather skip straight to an answer.
Straight answers.
What does Cabanga 360 do?
Where does Cabanga 360 operate?
How much does it cost to work with Cabanga 360?
What makes Cabanga 360 different from other agencies?
Can I buy magazine advertising without hiring the agency?
Tell us what the business needs to do.
Not what you want built. What the business needs to achieve. Book a strategy session and you will leave it with a written read on where the growth actually is, what it will take, and whether we are the right people to do it. No deck, no pitch theatre, no obligation.
Or write directly to sales@cabanga.co.bw. One conversation is usually enough to know whether this is worth either party's time.