Pan-African Agency · Since 2017
sales@cabanga.co.bw +267 78 467 445
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Cabanga 360 · How We Work

How We
Work

A five-stage method that every engagement runs on, and four depths at which an organisation can hire us. One named person is accountable for the commercial result either way.

In one line
  • Every engagement runs on the same five-stage method, whatever its size.
  • You can hire the agency at four depths: adviser, specialist unit, full marketing department, or fractional leadership.
  • One named person carries the commercial result and signs the reporting at every depth.
The Method

How we work.

  1. 01
    DiscoveryMarket, objective and commercial ambition established before anything is designed.
  2. 02
    StrategyA single written plan covering platform, media and placement.
  3. 03
    BuildCreative and platform produced, reviewed and signed off against the plan.
  4. 04
    PlacementMedia bought and scheduled - network inventory, paid platforms, or both.
  5. 05
    ReportMonthly performance review against the commercial objective, then optimise.
How We Are Hired

Four ways to
put us to work.

The same standard of work, bought at four different depths. Most clients start at one of these and move up once they have seen the fourth verb honoured.

01
AdviserYou keep your team. We are retained for the judgement - strategy, positioning, budget allocation, and an honest read on work in progress. The cheapest way to stop an expensive mistake.Retained, quarterly
02
Specialist UnitOne discipline done properly and nothing else. The platform, the campaign, or the placement. You hold the rest; we hold this, in writing, to a stated outcome.Per engagement
03
Marketing DepartmentWe are the department. Strategy, creative, production, media and reporting run end to end, at a fraction of what the equivalent salaries and software would cost you.Retained, six months minimum
04
Fractional LeadershipA marketing director who sits at your table, sets the standard, briefs your existing people and answers to the board - without the seat on the payroll.Retained, by arrangement

Whichever depth you buy, one named person is accountable for the commercial result and signs the reporting. That does not change with the size of the engagement.

The four depths, compared
DepthBest whenWhat it looks like in practice
AdviserYou have a team and need judgementStanding counsel, review and direction
Specialist UnitOne capability is missingWe run that capability alongside your team
Marketing DepartmentThere is no team to speak ofWe are the marketing function, retained
Fractional LeadershipThere is a team but nobody seniorA marketing director in the chair, part time
Questions We Are Actually Asked

Straight answers.

What is the Cabanga 360 method?
Five stages, run in the same order on every engagement whatever its size. The decision is written and agreed first, the work is made against it, placed, measured, and then changed where it did not move.
What are the four ways to hire the agency?
Adviser, where you have a team and need judgement. Specialist unit, where one capability is missing. Marketing department, where there is no team. Fractional leadership, where there is a team but nobody senior in the chair.
Who actually runs the work?
One named person carries the commercial result and signs the reporting, at every depth of engagement. The work is directed by the founder who built the agency rather than delegated to a committee.
How is progress reported?
Against the decision the work was made to serve, on a monthly cycle, including what did not move and what changes as a result.
Brief The Agency

Tell us what the business needs to do.

Not what you want built. What the business needs to achieve. Book a strategy session and you will leave it with a written read on where the growth actually is, what it will take, and whether we are the right people to do it. No deck, no pitch theatre, no obligation.

Request A Strategy Session WhatsApp The Team

Or write directly to sales@cabanga.co.bw. One conversation is usually enough to know whether this is worth either party's time.