Pan-African Agency · Since 2017
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Cabanga 360 · Industries

Industries
We Know

Most people arrive at an agency wanting to know one thing before anything else: have you done this in my world before. This page answers that directly.

In one line
  • Work has been delivered in fifteen sectors, across Africa, Europe and North America.
  • Every sector on the page points at real delivered work, not at categories we would like to win.
  • If your sector is not listed, the method still transfers. The category knowledge is learned openly rather than claimed.
Where We Have Worked

Fifteen sectors,
on three continents.

These are categories we have actually delivered in, not categories we would like to win. Each line points at real work. Where the client is named, you will find the full account on the portfolio page with the capacity it was served in stated on the face of it.

01
Financial Services & InsuranceA listed Zimbabwean insurance group, its group site and every subsidiary site, live for seven years without an outage or a breach.
02
Money Services & LendingA South African financial group running corporate finance, a bureau de change, short-term lending, a pawn operation and money transfer, five brands and the group carried at once.
03
Retail & E-commerceA multi-vendor marketplace launched directly into Amazon’s path, a fitness equipment store run across search, shopping and marketplace, and fashion retail trading on Shopify.
04
Food, Beverage & FMCGA spice range named, designed, packaged and put on shelf in a market that had never heard of it.
05
Hospitality & RestaurantsA restaurant chain trading in the international airports of three countries, branded end to end from identity through to the menu on the table.
06
Media & PublishingTwelve regional magazine editions named, positioned, launched and run, circulating in twenty-four African countries.
07
Education & TrainingAn online certification platform taken from proposition to enrolment, and an accredited academy delivering nationally recognised qualifications and seventy short courses.
08
Technology & SoftwareA worldwide go-to-market strategy for a product operating out of South Africa with headquarters in Ireland and the United States.
09
Construction & Built EnvironmentContractor brand systems built from company documents up, and a conglomerate whose first business was construction.
10
Manufacturing & IndustrialA full paint range branded product by product, as an identity that had to keep holding while the group diversified around it.
11
Beauty, Hair & Personal CareA beauty and hair care division with a salon lounge attached, built inside a group brand that also sells paint.
12
Professional & Business ServicesAccounting, tax, statutory compliance and advisory firms given the brand system, the positioning and the collateral their pitching actually depends on.
13
Trade & Cross-Border CommerceA consulting firm structuring trade, procurement and supply chain between South Africa, Mozambique and the corridors connecting them.
14
Engineering & Building ServicesA specialist HVAC division serving commercial, industrial and residential property, positioned on compliance and response rather than comfort.
15
Adventure Tourism & Outdoor EducationSchool camps, church retreats, river rafting and corporate team building, sold to a child and a guardian in the same sentence.
If Yours Is Not Listed

Category knowledge is
learned, not claimed.

We will not tell you we are veterans of an industry we have never sold in. What transfers between sectors is the method: how a market is read, how a position is chosen and defended, how the work is made, where it is placed and how the result is proved. What does not transfer is the specific knowledge of your customer, your buying cycle and your competitors, and we buy that the honest way, by doing the work of learning it before we take a position on your behalf.

An agency that has never touched your sector but says so plainly, and then goes and learns it, will serve you better than one that recites a category it has only read about. If your industry is not on this list, say so in the brief. We will tell you where the gap is and how we intend to close it before you commit anything.

Representative work by sector
SectorRepresentative workWhere
Financial services and insuranceA listed insurance group, its group and subsidiary sites, seven years liveZimbabwe
Trade and cross-border commerceA trade and procurement consultancy, bilingual brand and siteSouth Africa and Mozambique
Engineering and building servicesA specialist HVAC division, brand and digital marketingSouth Africa
Retail and e-commerceA marketplace launched against Amazon, and an equipment store run on search, shopping and marketplace advertisingSouth Africa
Accounting, tax and complianceA professional services group taken from one division to threeSouth Africa
Adventure tourism and outdoor educationA camps operator held for fourteen unbroken yearsSouth Africa
Media and publishingTwelve magazine editions named, positioned and launchedTwenty-four African countries
If your sector is not listed
  1. Say so in the brief rather than assuming it disqualifies you.
  2. We will name what we do not yet know about your market.
  3. We learn it before taking a position on your behalf, and you see that work before you commit.
Questions We Are Actually Asked

Straight answers.

What industries has Cabanga 360 worked in?
Fifteen sectors, including financial services and insurance, money services and lending, retail and e-commerce, food and FMCG, hospitality and restaurants, media and publishing, education and training, technology and software, construction, manufacturing, beauty and personal care, professional services, trade and cross-border commerce, engineering and building services, and adventure tourism and outdoor education.
Do you specialise in one industry?
No. The agency is deliberately channel-neutral and sector-general, because the method - decide, make, place, prove - transfers between categories while the category knowledge is learned per client.
What if my industry is not on your list?
Say so in the brief. We will name exactly what we do not yet know about your market and how we intend to learn it, before we take a position on your behalf and before you commit anything.
Brief The Agency

Tell us what the business needs to do.

Not what you want built. What the business needs to achieve. Book a strategy session and you will leave it with a written read on where the growth actually is, what it will take, and whether we are the right people to do it. No deck, no pitch theatre, no obligation.

Or write directly to sales@cabanga.co.bw. One conversation is usually enough to know whether this is worth either party's time.